Michael Mercuro - Director of Marketing and Technology

Michael Mercuro

Director of Marketing and Technology

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Background

Michael leads Pacific Business Advisors' digital growth engine—uniting brand strategy, data-driven marketing, and secure deal technology. He designs the full funnel from confidential seller outreach to qualified buyer pipelines, and builds the systems that keep sensitive transactions discreet, trackable, and moving.

With a background in high-performance B2B sales and marketing operations, Michael translates complex business stories into clear, compelling narratives that attract strategic buyers and maximize enterprise value.

Technology & Systems

Michael architected our modern marketing stack and integrates tools to streamline NDAs, CIM delivery, and buyer qualification. He also develops AI-enhanced workflows that shorten time-to-offer while preserving strict confidentiality.

Marketing Technology

  • CRM architecture (SalesForce/HubSpot/Pipedrive)
  • Marketing automation systems
  • SEO/SEM optimization
  • Conversion optimization
  • Analytics dashboards

Deal Technology

  • Secure document workflows (DocuSign, VDR)
  • AI-assisted research and outreach
  • Brand/UX content development
  • Data hygiene & compliance
  • Information security best practices

Core Focus Areas

  • Confidential Marketing Campaigns: Surface strategic buyers without public listings
  • End-to-End Pipeline Design: Web → NDA → CIM → management call → LOI with transparent analytics
  • Seller Brand/Story Development: Positioning, CIMs, one-pagers, and investor decks
  • Data Hygiene & Compliance: Permissions, audit trails, and information security best practices

Selected Industry Exposure

  • Technology & Software
  • Financial & Professional Services
  • E-Commerce & Retail
  • Manufacturing
  • Transportation/Logistics
  • Home & Commercial Services
  • Healthcare-adjacent
  • Restaurants
  • Routes & Vending

Based in Los Angeles County, Michael is available to sellers to map pre-market "value-readiness" checklists and marketing timelines.

Work with Michael

Ready to develop your business's marketing strategy and prepare for a successful exit? Michael and the Pacific Business Exchange team are here to help optimize your value and streamline your transaction.

Schedule a Consultation